Every website owner steps into the digital world with one common aim, i.e., to gain the maximum amount of traffic. To achieve this goal, the best path to follow is optimizing your website per the search engine guidelines, especially Google.
However, many people are unaware of how they can help their websites climb the Google rankings. You don’t need to worry about it, as we are here with this blog to highlight 5 proven ways to improve your Google rankings. Let’s look into them without any further ado!
Table of Contents
1. Publish Content Regularly
Improving a site’s Google rankings doesn’t come out of the blue, as it demands the website owners to invest time and effort in the creation of content. It’s essential to make your site’s presence felt by posting content regularly.
Google admires ranking the sites that are offering valuable information to the users with consistency. If you publish content on your site without any proper plan, it is unlikely to top the search engine result pages. You might have heard that content is the king several times, and undoubtedly, it is the truth.
Without content, your site isn’t worthy for Google to give it a rank or the audience to visit it. Therefore, every site must come up with high-quality content that captures the attention of Google as well as the audience.
2. Follow & Implement SEO
Search Engine Optimization or SEO is the key to success for people looking forward to improving their Google rankings. No matter what niche you are working in, you’ll find hundreds of competitors over the web.
The only way to stand out from the other sites in your niche is by following SEO guidelines and implementing its best practices. SEO is basically formulated by Google to make websites work in a way that improves the experience for the users. The site that manages to implement the best SEO strategies obtains a top rank in SERP.
Therefore, to improve your rankings, you should look into both the on-page and off-page SEO factors. There are a number of things that you’ll have to consider while carrying out SEO strategies. You must make sure that none of them is based on black hat SEO tactics, such as keyword stuffing and purchasing low-quality backlinks, as they can make things worse for you.
3. Optimize Image Size
Visuals contain the power to convey more information in a short span of time. The images are known for capturing the attention of the audience in a better way than the textual content; therefore, every website owner includes images on their sites to make their platforms visually attractive.
However, the size of images can become an issue, as it burdens the load on a site’s server and increases its load time. Being an internet user, you must have come across sites that take too long to display data. Most of the users jump back from such sites and don’t provide them with a chance to get loaded. On average, a user won’t wait for more than 4 to 5 seconds on a single web page.
The sites taking too long to load end up with an increased bounce-back rate, which is a negative factor for the Google rankings. If you wish to avoid this nuisance and improve your rankings, you must use a photo compressor. Compressing photos is a common way to decrease the size of your website.
If your site is a store, you will have a lot of photos of your products. These photos take up a lot of space, which is why many webmasters compress their photos so that their site loads faster.
4. Understand Search Intent
Another useful way to improve your rankings on Google’s search results is by understanding the users’ search intent. This trick will help you find the right keywords to use in the content of your website.
Gone are the days when keywords were thought of as the critical point of boosting a site’s ranking on search results. However, keywords cannot be eliminated completely, as they create a primary connection between a searcher and the website. When the users are searching for anything relevant to your website, they will enter specific key terms in the search engine.
Therefore, to make sure your site shows up at the top or at least on the first page of SERP, you need to understand search intent and use the right keywords to reach out to the audience.
5. Offer User-Friendly Experience
How does the site work? Is everything properly aligned on the website? Do all the buttons in the navigation bar work appropriately? All these questions and more add up to one thing that search engines want every website to have, i.e., a user-friendly experience. You must work on providing the best user experience on your website to make its interface super-friendly.
In order to achieve it, you can check the broken links and fix them, figure out the proper appearance of elements, ensure mobile-friendliness, and consider multiple other factors to make the user experience exceptional for everyone.